AT&T Lead Channel Manager - Retail Alliance - (FirstNet) in Vienna, Virginia


As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined.

You don't have to be a tech whiz to join AT&T. It takes more than technology to keep us ahead of the curve, and thanks to our teams of legal/operations, marketing and finance whizzes, we do just that. Every day, each works to ensure the success of the company while they advance their own careers.

What does it take to join us? We demand exceptional skills in your discipline and a real dedication to being the best.

After all, we're asked to keep AT&T profitable and on the cutting edge, and at the same time, build on more than a century of innovation and success. We are a world leader in communications and entertainment, and we plan to keep on growing.

Overall Purpose:

Responsible for designing and developing competitive channel strategies, terms and conditions and channel marketing programs in order to enhance the productivity, revenues, and profitability of channels. Focused on channel activation and marketing strategies for retail channel and alliances.

This position is viewed as the foremost expert within the channel discipline and as an acknowledged authority within the organization.

Key Roles and Responsibilities:

  • Designing of channel marketing programs and processes to provide added value and to optimize channel effectiveness

  • Fully understand Learn, Buy, Get, Use, Pay and Serve end to end and how it should work in a retail channel including authorized retail.

  • Identifies new/emerging channels, resources, and intermediaries, and develops integrated strategies, plans and programs to leverage these opportunities.

  • Evaluates impact on strategic distribution channels planning objectives and strategies

  • Responsible for informing and educating the channels responsible for on offer, value proposition, competitive threats and strategies to mitigate them

  • Designing and running sales campaigns for verticals responsible for segment

  • Working on sales collateral and content.

  • Reading out on campaign performance and operational reviews of progress related to channel marketing programs

  • Activation of channels for mobility solutions and ongoing channel management to streamline and create frictionless learn, buy and gets process

  • Work closely with product and solutions team for new features, capabilities and be able to articulate them into a concise value proposition

  • Build customer facing sales content on mobility value proposition for government and public Safety accounts

  • Analyze data to determine which campaigns to run to maximize revenue potential for the vertical and channel

  • Evaluates impact on strategic marketing programs and campaigns planning objectives and strategies

  • Conceptualizing, designing, managing campaigns around compelling content to increase prospective customers path to purchase

  • Helping managing content library and content strategy relevant to gov't and public safety vertical for sales

  • Analyzing campaign effectiveness against well-defined metrics and learn and adjust

  • Building up customer testimonial content to be leveraged in all channels (i.e. Digital, print, social, etc)

  • Digital Marketing Experience and up to speed on latest digital marketing trends

Required Qualifications:

  • 6+ years experience in channel marketing programs

  • Requires advanced knowledge of marketing field

  • Proven ability to think creatively

  • Knowledge of Marketing Automation platforms and tools

  • Data Analytics capabilities

  • Expert Excel and Powerpoint skills

  • Strong technical writer

  • Must attend citizens academy

  • Applies advanced principles, theories and concepts

  • Government Wireless sales and marketing experience

  • Ability to pass a background check and drug screen

Desired Qualifications:

  • Bachelor or masters degree in marketing preferred

  • Knowledge of Public Safety and Gov't Vertical preferred.