AT&T Lead Channel Manager – Federal, State and Local - (FirstNet) in Pennsylvania
As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined.
You don't have to be a tech whiz to join AT&T. It takes more than technology to keep us ahead of the curve, and thanks to our teams of legal/operations, marketing and finance whizzes, we do just that. Every day, each works to ensure the success of the company while they advance their own careers.
What does it take to join us? We demand exceptional skills in your discipline and a real dedication to being the best.
After all, we're asked to keep AT&T profitable and on the cutting edge, and at the same time, build on more than a century of innovation and success. We are a world leader in communications and entertainment, and we plan to keep on growing.
Responsible for designing and developing competitive channel strategies, terms and conditions and channel marketing programs in order to enhance the productivity, revenues, and profitability of channels. Focused on Federal, State and Local Government and LGEM
This position is viewed as the foremost expert within the channel discipline and as an acknowledged authority within the organization.
Key Roles and Responsibilities:
Designing of channel marketing programs and processes to provide added value and to optimize channel effectiveness
Identifies new/emerging channels, resources, and intermediaries, and develops integrated strategies, plans and programs to leverage these opportunities.
Evaluates impact on strategic distribution channels planning objectives and strategies
Responsible for informing and educating the channels responsible for on offer, value proposition, competitive threats and strategies to mitigate them
Designing and running sales campaigns for verticals responsible for segment
Working on sales collateral and content.
Reading out on campaign performance and operational reviews of progress related to channel marketing programs
Activation of channels for mobility solutions and ongoing channel management to streamline and create frictionless learn, buy and gets process
Work closely with product and solutions team for new features, capabilities and be able to articulate them into a concise value proposition
Build customer facing sales content on mobility value proposition for government and public Safety accounts
Analyze data to determine which campaigns to run to maximize revenue potential for the vertical and channel
Evaluates impact on strategic marketing programs and campaigns planning objectives and strategies
Conceptualizing, designing, managing campaigns around compelling content to increase prospective customers path to purchase
Helping managing content library and content strategy relevant to gov't and public safety vertical for sales
Analyzing campaign effectiveness against well-defined metrics and learn and adjust
Building up customer testimonial content to be leveraged in all channels (i.e. Digital, print, social, etc)
Digital Marketing Experience and up to speed on latest digital marketing trends
6+ years experience in channel marketing programs
Requires advanced knowledge of marketing field
Proven ability to think creatively
Knowledge of Marketing Automation platforms and tools
Data Analytics capabilities
Expert Excel and Powerpoint skills
Strong technical writer
Applies advanced principles, theories and concepts
Government Wireless sales and marketing experience
Ability to pass a background check and drug screen
Bachelor or masters degree in marketing preferred
Knowledge of Public Safety and Gov't Vertical preferred.