AT&T Sr. Digital Sales Planner in New York, New York

Overall Purpose: Prepares sales plansand reports to include forecasting, trending, penetration and coverage.

Key Roles and Responsibilities:

  • Performs analyses and prepares forecasts and recommendations in the areas of product preferences, sales coverage, market size, penetration, marketing practices and sales trends

  • May participate in the development of special pricing plans, products, and proposals to meet specific customer requirements

  • Supports sales and marketing activities through research of complex market conditions and trends affecting company's products and or services

  • May research market conditions in local, regional, or national areas to determine potential sales of a product or service and contributes data to appropriate functional group

  • Organizes information to assist in analyzing future products and makes recommendations for the development of new products or services

  • Strong knowledge of financial analysis and computer modeling techniques required

  • Account management and client facing experience with brands/agencies and technology partners

  • Manages the pre and post-sale process from RFP to final billing cycles

  • Supports digital sales team to develop and maintain media plans based on sales KPIs

  • Serves as the day to day contact for all digital plan submissions, plan revisions and planning inquiries

  • Responsible for entry of the plan into internal system and working to convert to live

  • Experience with supply side platform and demand side platform

  • Knowledge of digital ad technology and programmatic landscape

  • Campaign entry and campaign maintenance

  • Knowledge of freewheel and DFP a plus

Education: Bachelor’s degree preferred

Experience: Prefer 2 or more years digital experience

Supervisory: No