AT&T Sr. Digital Marketing Manager, Display & Social in New York, New York

AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world.

In this exciting Digital Marketing role, you will lead our Display/Social marketing tactics to drive sales for our Entertainment products including: IP Broadband/High Speed Internet, AT&T Fiber, TV and Bundles.

The successful candidate will:

  • Collaborate with our ad agency, as well as coordinate with internal team members to include: Display, Search, Social and Email, Offer, and Site Experience/Landing Page teams

  • Provide direction to creative teams for campaigns and analyze creative performance

  • Ensure our media campaigns are brand and legal compliant

  • Optimize our media campaigns to maximize orders for IP Broadband/High Speed Internet, AT&T Fiber, TV, and bundles

  • Develop positive ROI programs and benchmark campaign results

  • Convey your expertise regarding display and social media

  • Ensure invoices and budgets are tracked and paid on time

This type of background will get our attention:

  • 4+ years' digital marketing experience

  • Experience presenting to senior leadership

  • Strong marketing background

  • Strong analytics and reporting background (i.e. tracking tools for desktop and mobile, creative and landing page optimizations)

  • Demonstrated ability to be a driver of change/risk taker: experience in implementing next-generation marketing campaigns and supportive technology

  • Design/creative background helpful

  • Ability to partner with and influence cross-functional teams

  • Ability to develop and implement business plans

  • Ability to prioritize and complete numerous deliverables as requested

  • Proficient in Microsoft Excel and Power Point

  • Strong negotiation skills

  • Bachelor’s degree in Business, Marketing, Communications or related discipline

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V