AT&T Market Development Mgr (FirstNet) in New Hampshire
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Developing marketing alliances and relationship programs designed to produce sales opportunities in the public safety vertical
Responsible to grow the number of alliances/partners to drive revenue growth, market coverage, and sales opportunities.
Builds long term relationships with important local and regional associations and 3 rd partner channel organizations
Delivering compelling content thru presenting at events and trade shows to customers and partners.
Implements short and long term strategies addressing opportunities to sell products through direct sales alliances/partnerships.
Executes on marketing and marketing development initiatives for the assigned territory.
Serves as subject matter expert on public safety vertical and associated solutions
Expert on Public safety use cases and able to represent them at expert level.
Providing Marketing team with market trends, customer use cases and content ideas to exploit for maximum effectiveness of marketing tactics.
Accountable to meet and exceed the overall revenue goal for assigned area.
Responsible for engaging and influencing alliance partners to execute agreement and associated strategy.
Ongoing assessment of alliance/partner needs, business drivers, and environment to guide ongoing alliance/partner development and execution.
Determines methods and procedures on new assignments, and provides guidance to other personnel.
The position addresses the broadest and most complex problems of multiple disciplines within the business unit or division.
Provides direction to accomplish expense management and resource allocation based on market demands.
Collaboratively works across cross functional teams including public safety sales and product teams to maximize effectiveness and achieve marketing and sales objectives.
Education: Bachelors or advanced degree preferred
Experience: Typically requires 3-5 years of experience in a business development, sales or marketing discipline.
Additional previous experience - Law Enforcement, Fire or EMS background highly preferred.
Experience in Public Safety vertical highly preferred
Leadership experience associated with partnering with internal / external organizations including matrix management
Experience in developing new organizations to facilitate strategic services growth
Experience in strategic product launches and working with strategic ecosystem partners
Preferred - has existing Sr. relationships with the first responder community
Preferred - understanding of first responder environment and dispatching processes
Preferred - understanding of first responder applications such as CAD, RMS, JMS, ALPR, NLETS, NCIC, NFIR, E-Citation, AFIS and others involved in incident command
Preferred - understanding of state and local government decision making processes for the first responder community
Experience in broadband and cellular solutions preferred
Passion in serving and marketing solutions to public safety vertical
Attended or plan to attend Citizens Academy if not a previous First Responder.