AT&T Principal, Predictive Analytics & Customer Valuation in El Segundo, California
AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world.
Already know what this will say, because Predictive Analytics is your thing!
You know the value of anticipating customer behavior – will they stay, will they go, will they buy more – is what enables a business to allocate resources efficiently, and creating a crystal ball to predict the future is what inspires you. More data is no problem here… millions of customer relationships across multiple products yields a data playground measured in terabytes, and you’ve got ‘been there, done that’ experience. You’re a technique chameleon, evolving your toolset and modeling approaches to wring out the last drops of performance possible to maximize your impact on the business. And your endgame is a suite of machine learning models that could do this work for you!
What you get to do:
Predict the next actions of every consumer doing business with AT&T!
From purchase to retention, from upsell to cross-sell, and for all spaces in between, you’ll get to build Predictive Models that anticipate outcomes. Beyond building laser-accurate models, you’ll be an advocate for your work by partnering with clients to convey the drivers influencing those outcomes, and the behaviors and characteristics of those likely to act – or not. You’ll challenge the conventional approach of building a model and simply rescoring it each month, employing new machine learning techniques for real-time scoring and automated calibration.
As the successful candidate you will:
Build out customer-level models for Wireless, Broadband, and Video (and combinations of all types)
Identify key segments / clusters of customers who will act – and those who won’t – and learn what drives the difference… and how to create opportunities from these learnings
Work closely with pricing, marketing, credit & collections, finance, and retention to improve their ability to acquire, serve, and retain every customer household while maintaining profitability for our shareholders
You’ll report to the Director of Predictive Analytics and Customer Valuation for AT&T Mobility and Entertainment Group, but can grow your personal brand across several organizations as the expert on customer value.
A background like this will be your key to success:
10+ years in advanced analytics field
Experience in predictive modeling, with buy, churn, upsell, and cross-sell examples
SAS is fine, but R, Python, H20, and other languages will be a plus
Ability to translate complex analysis into simplified actionable insights
Advanced degree in Analytics, Computational Science, Computer Science, or Technical MBA AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V