AT&T Lead Product Marketing Manager in El Segundo, California

Lead Product Marketing Manager –

Roles and responsibilities of the position include but are not limited to the following:

Develop and lead cross-functional AT&T Lead Product Marketing Manager is a seasoned professional skilled in developing and implementing marketing strategy for highly complex products and services.

The Lead Product Marketing Manager is experienced in developing and implementing marketing strategies and creating messaging and positioning for new products/services.

T his individual understands the dynamics of the industry, the changes in technology & applications and is grounded in the overall customer experience strategy. T

his individual will be a primary interface with the various cross-functional teams driving the development of new offers, services, processes, etc.

  • Lead partnership teams to align messaging, positioning and overarching priorities during a product/service launch and post-launch

  • Provide framework and structure for project managing new products/services; accountable for end-to-end life cycle, from strategy through launch and post-launch activities.

  • Partner closely with National Marketing, Sales Operations, Learning Services, Network, IT, Customer Care, Business, Finance, Product Managers and the Field to drive results for high revenue product lines.

  • Collaborate with other AT&T offer teams to ensure the overall customer experience positions AT&T as the continued leader.

  • Create 2-year product roadmap that establishes a prioritized release schedule for new products, product enhancements, and product fixes

  • Conceptualize, specify, develop, and launch new and enhanced products/services in timely manner

  • Evaluate new ideas/concepts/suggestions

  • Complete product service descriptions (PSDs/JRDs) as well as IT IWRs and develop business cases to initiate new products in the product development process

  • Work with IT to understand billing and rating capabilities and flexibility to implement new pricing

  • Work with cross functional teams to implement new offers and offer changes.

  • Ensure products are accurately provisioned, rated, and presented on bill via testing

  • Responsible for the success of a product or group of products through development and execution of comprehensive go-to-market plans.

  • Foster strong relationships with internal and external resources. Engage with different functional teams and business units in order to drive business success and optimization.

  • Provide continuing product surveillance and maintain and update information as products or life cycle changes. Recommend and implement changes required to be competitive.

  • Act as the foremost subject matter expert within the product marketing discipline and an acknowledged authority within the organization.

  • Acts as team lead as needed to provide leadership to less experienced professionals. Motivate others to action and provide leadership.


  • 5 or more years experience of product marketing in wireless/telecommunications, software, or high tech industry with experience in lifecycle management and product launches

  • Strong marketing, analytical, project management, problem solving, and fact-based decision making skills

  • Strategic, out-of-the-box thinker with sound business understanding, judgment, and insights

  • Excellent interpersonal and negotiation skills

  • Must be able to manage multiple projects simultaneously and lead cross functional teams from ideation to completion

  • Must be comfortable with conveying the value of new and existing products and applications to senior level management and across a diverse cross functional team

  • Must possess both outstanding written and oral communication skills

  • Must be proficient using Microsoft Office products including Word, Power Point, Excel and Outlook. Advanced PowerPoint and Excel skills preferred.

  • Previous field experience in sales, customer care and/or sales operations and/or a strong background in AT&T IT systems preferred

  • MBA desired