AT&T Lead Product Marketing Manager - Cybersecurity in Dallas, Texas

As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined.

You don't have to be a tech whiz to join AT&T. It takes more than technology to keep us ahead of the curve, and thanks to our teams of legal/operations, marketing and finance whizzes, we do just that. Every day, each works to ensure the success of the company while they advance their own careers.

What does it take to join us? We demand exceptional skills in your discipline and a real dedication to being the best.

After all, we're asked to keep AT&T profitable and on the cutting edge, and at the same time, build on more than a century of innovation and success. We are a world leader in communications and entertainment, and we plan to keep on growing.

Overall Purpose:

The Lead Product Marketing Manager is responsible for the stage of a life cycle for less complex products and/or a component of a complex product or services life cycle. AT&T’s LeadProduct Marketing Manager understands the dynamics of these products and services, the needs of the customer and ensures the development of a compelling customer experience; driving results and product accountability.

Roles and responsibilities of the Lead Product Marketing manager

include, but are not limited, to the following:

  • Define data science implementation and incorporation of analytics in cybersecurity products

  • Understand and proactively implement emerging trends in cybersecurity analytics

  • Develop marketing management in support of a stage of a life cycle for a less complex product and or a component of a complex product or services life cycle.

  • Analyze market dynamics and identify strategies for market positioning

  • Define market including competitive analysis and definition of product functionality

  • Develop short and long term marketing plans

  • Conduct marketing forecasting activities

  • Oversees market research, monitors competitive activity and market share, and identifies customer needs.

  • Establish pricing strategies

  • Confers with engineering, manufacturing, and sales to develop new products or enhance existing products and or product lines

  • Analyze business customer needs, competitive landscape and market/technology trends in order to define the marketing requirements for product and/or component of complex product

  • Develop compelling plans and programs to meet business and product objectives

  • Deliver recommendation of product line including offer/solution definition and marketing strategy, business goals,positioning, pricing, communication, etc.

  • Define marketing requirements and partner with product development to take requirements through the stage gate process and ensure operational readiness.

Required Qualifications:

  • Five or more years product management experience

  • Five or more years product development experience

  • Five or more years product marketing experience

  • Must be comfortable with conveying the value of new and emerging products, technologies or applications to senior level management and across a diverse product team

  • Product launch and lifecycle management experience

  • Previous experience leading a cross-functional organization in executing projects from ideation to completion

  • Strong analytic and fact-based decision-making skills

  • Ability to manage multiple projects simultaneously and operate in a fast-paced, high-growth professional environment

  • Must possess both outstanding written and oral communication skills

Desired Qualifications:

  • Experience with effective sales processes

  • Cybersecurity experience

  • Proven experience using data analytics in decision making and strategy development